50 powerful ideas on how to achieve and sustain competitive advantage from BCG

Insights from Boston Consulting Group on how to position an organisation to change the game, win and own the future.


1. Why Strategy Needs A Strategy: Classical, Adaptive, Shaping, Visionary, Survival

2. Adaptability: The New Competitive Advantage

3. Systems Advantage

4. Adaptive Leadership

5. Competing on Capabilities


6. Globality: The World Beyond Globalisation

7. The New Global Challengers

8. Winning in Emerging-Market Cities

9. What the West Doesn’t Get about China

10. The African Challengers


11. The Digital Manifesto

12. Data to Die For

13. The Collision of Power and Portability

14. China’s Digital Generation 3.0: The Online Empire


15. The Benefits of Sustainability-Driven Innovation

16. Creating Practical Consumer Value from Sustainability

17. Potential Impacts of the New Sustainability Champions

18. Breaking Compromises

19. Brand-Centric Transformation: Balancing Art and Data

20. Unlocking Growth in the Middle: A View from India and China

21. Treasure Hunt


22. High-Performance Organisations

23. Shaping Up: The Delayered Look

24. Getting More from Lean: Seven Success Factors

25: The Demand-Driven Supply Chain

26. Pricing Fluency

27. The IT Organisation of the Future

VII. Value Driven

28. The Experience Curve Reviewed

29. The Rule of Three and Four: A BCG Classic Revisited

30. The CEO As Investor

31. Focusing Corporate Strategy on Value Creation

32. Powering Up for Postmerger Integration

33. Resilience: Lessons from Family Businesses


34. Social Advantage: We define “social advantage” as a company’s ability to generate value and achieve competitive advantage by sustainably aligning its business model with its broader social and ecological context.

35. From Reciprocity to Reputation

36. The Return of the Politician

37. Collaboration Rules


38. Thinking in New Boxes: A “box,” in our definition, is a belief, concept, working hypothesis, or other mental model you use to interpret the world in front of you. True creativity requires you and your company to constantly doubt your current boxes and eventually replace them with new ones. In an ever-changing environment, no idea is good forever. The brain’s hardwiring will tend to lead you and your organization to hold on to tired assumptions and constraints. You’re likely to be seduced by a natural bias toward ideas that confirm, rather than contradict, your current way of seeing things.

39. Rethinking Scenarios: What a Difference a Day Makes

40. Business Model Innovation: When the Game Gets Tough, Change the Game


Business Model Innovation

41. The Deconstruction of Value Chains

42. Time-Based Management

43. The New “Low Cost” 

44. The Hardball Manifesto

45. Leading Transformation


46. Jazz vs. Symphony

47. Probing

48. Smart Simplicity

49. Strategic Optimism: How to Shape the Future

50. Lessons From My Three Decades with the Change Monster

Deimler, M. Lesser, R. Rhodes, D. and Sinha, J. 2013. Own the Future: 50 Ways to Win from The Boston Consulting Group, John Wiley & Sons

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